Challenge 2018: Marjan van Aubel on her winning ‘Power Plant’

‘My aim is to get people to think differently about solar,’ said Dutch designer Marjan van Aubel at her talk during What Design Can Do Live Amsterdam 2018. She was there to present her groundbreaking project Power Plant: the world’s first self-powering greenhouse, designed to produce both food and energy. It was this project that made her one of the thirteen winners of the What Design Can Do Climate Action Challenge.

Van Aubel’s concept edged out the stiff competition – a total of 384 entries from 70 countries – to take home an award package including a tailor-made acceleration programme lasting five months. Today, Power Plant is renowned around the world and has been shown at prestigious events like the London Design Biennale and the Dutch Design Week in Eindhoven.

Winners of this year’s Clean Energy Challenge will receive a similar impact development program, including workshops, expert consultancy, networking events, visits to peer entrepreneurs, bootcamps – and the opportunity to present their project live on the WDCD  stage. Watch van Aubel’s full WDCD 2018 talk on